In December, we wrote about Canada’s proposed single-use plastics ban, examining its merits, and whether it could give a significant push toward the circular economy. In it, we looked at concern over whether the ban should be all plastics instead of only single-use items, noting it’s not just plastic cutlery or grocery bags that are hard to recycle.
Recently, a debate on this very topic has been ramping up, centered around a tough reality: many plastics are hard to recycle, and most end up in landfills or are incinerated. This awareness may force a shift in how we’ve thought about recycling for decades, by raising a difficult question: do the words ‘plastic’ and ‘recycle’ belong together at all?
What’s new in the plastics recycling debate
Back in the fall, some U.S. states challenged plastics industry giants on their use of the recycling symbol – the ‘chasing arrows’ sign stamped onto many everyday plastics that lead many consumers to believe it’s recyclable. In California, political leaders claimed the use of this symbol is misleading, as many everyday items like yogurt cups or coffee cup lids are rarely recycled.
Around the same time, Oregon put together a task force to better examine environmental labeling, and before that, New York introduced a bill to eliminate the three arrows symbol from any non-recyclable item. These developments were explored in detail in a CBS news article, where advocates outlined how misconceptions about plastics recycling have muddled both consumer awareness and the ability to push for change. One advocate said that holding plastics manufacturers accountable is a major step to ending “greenwashing” in the recycling industry, which is when companies make false or misleading claims about the sustainability of their products.
This can be a highly politicized debate, with different players bringing varying arguments about the use – or misuse – of plastic. In the CBS piece, plastics industry leaders said they’ve simply been following guidelines laid out decades ago, when recycling and the use of plastic in so many everyday items was in its infancy. At the time, companies were required to use specific codes to indicate the type of plastic used in a product, and its recyclability based on that code. Conversely, some manufacturers argue they’re not responsible for what happens to the plastic, and that what they make is recyclable; it’s just that many facilities may not have the capacity to do so.
Politicians and activists have countered this by saying that the recycling symbol leads to confusion, and as a result, it isn’t fair to blame consumers or facilities. Beyond improving waste management and recycling capacity across the board, some argue that companies need to shoulder more of the burden when it comes to responsible production, information, and messaging.
This debate over plastics recycling mimics much of what takes place when discussing climate change issues, with the common sticking point being responsibility: who should take blame or ownership for the problem? Should it be companies, consumers, producers, advocates, or politicians? Is it some, or both? While there may be no easy answer, there is a clear need here: innovation in how plastics are made, used, and disposed of.
What works and what doesn’t
Plastic, both single-use and otherwise, is so widespread that shifting away from it will be a big task; like most global issues, it will require innovation in various sectors. While who should be responsible for better plastics recycling is cause enough for debate, it gets more complicated when it comes to alternatives, like chemical or mechanical recycling, or producing easier-to-recycle plastics.
Although many developed countries have mechanical recycling infrastructure, a large portion of their postconsumer plastic waste is still poorly managed. This is mainly because of the low efficiency of processes involved in mechanical recycling — sorting, washing, shredding and melting — to deal with mixed municipal solid waste, and the recovery of specific types of plastics. However, advanced sorting technologies that rely on machine learning and robotics are under development to facilitate and improve the sorting process.
Another, more technical, challenge has to do with the high risk of clogging in the shredding machines when flexible packages are processed. Moreover, commonly used multi-material, multilayer plastic packaging, is a very difficult material to recycle. An emerging option lies in what’s known as chemical recycling, where innovative chemical processes and sustainable materials research convert materials into chemicals and fuels. However, the current gap between established recycling technologies and broad recycling targets means we need to pursue innovation in these areas as soon as possible.
It’s worth mentioning that these problems aren’t just present in plastics or plastics recycling; composting, for example, has faced its fair share of controversy and debate since it was more widely implemented in North America over the past few years. In that regard, advocates say that certain items labeled as compostable aren’t, either for the fact that the components don’t break down as quickly as stated, or facilities don’t have the capacity to sort them to determine whether they’re plastic or not (some compostable alternatives like cutlery, for example, look very similar to their plastic counterparts). The composting debate helps us see that there’s no one-size-fits-all solution to the plastics problem.
Moving forward
Having more recyclable plastics, or implementing circular strategies for plastic management will have a major impact on our environment. It’s an area where big, important changes can be made, especially if there is the right coordination between manufacturers, facilities, and policy-makers. While the debate goes on, what can be done right now, in the immediate, is innovation: finding creative, sustainable solutions that drive positive change.
Although changing labeling – like doing away with the chasing arrows symbol on so many products – may seem small, we can’t move forward without good, accurate information, which has clearly been lacking in this realm for the average consumer. Raising awareness about what does and doesn’t work with plastics recycling is an important step; from there, better solutions can take center stage.


Originating from Barcelona, Laia’s educational journey led her to pursue secondary studies in the south of France. Her Bachelor’s degree in Economics and International Management allowed her to develop an analytical mindset. During her Master’s in International Business and Management, she engaged in numerous research study cases and actively participated in the creation of different business plans. This helped her develop an ability to critically analyze and address the strategic challenges that companies encounter.
Andre has over 5 years of industry experience in project management, polymer and composite processing, materials characterization, and product development. He earned a Bachelor’s degree in Chemical Engineering from the Federal University of Santa Maria, Brazil, and a Ph.D. in Materials Science and Technology from the Federal University of Rio Grande do Sul, where he focused on Polymer and Composite materials. In 2012, he founded a design and manufacturing company specializing in biocomposites made with natural fibers, which he successfully sold in 2015.
As an expert in sustainability, life cycle assessment, circular economy, and green chemistry, Nicolas possesses valuable skills and knowledge that can assist companies in developing and implementing sustainable and environmentally-friendly business models. They can achieve this by utilizing eco-friendly materials, improving manufacturing processes, reducing waste and hazardous chemical use, and advocating for the use of safer and more sustainable alternatives.
Karan is an experienced professional who has worked in multiple geographies and roles along his career. He holds a total of 10+ years of experience in manufacturing operations, and has focused his efforts towards finding solutions for waste recovery and making recovery economical for industries.
With several years of research experience in France and Canada, Fabien lends his expertise and passion for enzymology and microbiology to 5REDO’s sustainability innovation plans.
With her significant hands-on experience in developing and characterizing biological and chemical systems, Vicky plays a key role in 5REDO’s efforts toward developing novel products and technologies that offer improved circularity and sustainability to the industry and society.
As a recent graduate of chemical engineering from the University of Waterloo, Kyle brings his passion for impactful innovation and his experience with novel recycling processes to 5REDO to support our technology development initiatives.
As our Senior Research Scientist, Hormoz draws on his eight years of industrial and nine years of academic research experience in the areas of polymer science and engineering to develop new solutions for advancing circularity and sustainability.
Shauna is a freelance journalist that covers a wide range of topics, including health, education, the environment, travel, lifestyle trends, and more. She holds a Master of Journalism from Carleton University, and a Bachelor of Arts (Honours) in Global Development from Queen’s University.
By leveraging her expertise in life cycle analysis and process engineering, Ophela helps 5REDO to take a holistic approach to the development of circular solutions and technologies.
As the co-founder of 5REDO, Forough brings her expertise in supply chain management, business operations, inventory control, and revenue management to support the implementation of circular solutions within different industry sectors.
With a passion for driving change and creating impact, Mahdi co-founded 5REDO to promote circular economy principles in Canada. He’s an alumnus of the 2021 Ellen MacArthur Foundation’s ‘From Linear to Circular Programme.’ Mahdi played a pivotal role in developing and managing the University of British Columbia’s (UBC) Circular Economy Seed Funding program, fostering partnerships between companies and academic researchers to co-create circular solutions.