We are very excited to announce that 5REDO and Dr. Myriam Ertz, Professor in the Department of Economics and Administrative Sciences at the Université du Québec à Chicoutimi, have been awarded a Partnership Engage Grant from the Social Sciences and Humanities Research Council (SSHRC) of Canada.

This one-year project relates to the engagement of consumers in the circular plastic economy and uses participatory research methods involving various stakeholders in a knowledge co-creation process, to account for consumer behavior in scenario analysis to predict the state of the Canadian plastic circular economy in 2030. This partnership will help 5REDO expand its capacity in building around consumer behavior and engagement when developing circular solutions and delivering value creation for different organizations.